In decorated observed jewelry exhibition spread of sorts

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Chinese jewelrysummary of the: Looking across the country, the various types of jewelry exhibition wave after wave of an endless stream. The special step into 2012, with the increasing competition in the jewelry industry, jewelry exhibition has also become one of the businesses are an important means of stimulating business opportunities, but accompanied by a series of problems, frequently held with the theme of the show is bound to trigger a consumer by visual fatigue, so that the decline in the desire to buy, if he continues, is not a good sign. years, the country's rapid development of the jewelry industry, jewelry annual consumption of over ten billion yuan.

facing huge consumer groups around the varying scale exhibition companies have Jewellery Show will be held desire to fire one. Take Shanxi Province, in Taiyuan, in March this year, the name of different turns staged a wide variety of all kinds of jewelry collection Art Exhibition organizers to compete with this seemingly great The frequency reflects the spread of the current exhibition and flooding into June and July, to be preparing to host the Jewellery Show has been up to more than dozens. exhibition range, jewelers overwhelmed recent years, the domestic kinds of jewelry exhibition swarm in Beijing alone, every year there is the China International Jewellery Show and Jewellery Show; Shenzhen International Jewellery Fair held every year in Shenzhen. Shanghai, Guangzhou, Qingdao Jewellery Show, Chengdu, Wuhan, Wuzhou Jewellery Show has certain size and visibility, plus some of the regional impact of different positioning Jewellery Show, held annually have some influence over 20.

a jeweler on condition of anonymity, complained: National Jewellery Show so much, but if we all participate, we usually work did not specifically busy Jewellery Show exhibit. If one did not participate in the exhibition radiation area franchisee that the company does not focus on brand promotion, otherwise how even the jewelry exhibition not to participate in it! What is the real intentions. direction. In this case, some exhibitors had to exhibitors purpose of the adjustment, the first year we participated in the Shenzhen International Jewelry Show, the effect is very good, is also the second year, but What do you mean there is no last session Jewellery Show, popularity is not very good.

The opportunity for a gathering of our customers nationwide, and the other is not too important. TheJewellery Show objective analysis Jewellery Show case of cold is the most important reason to be a clear positioning in order to benign development not because the show too much to seize market share, theme unclear concept of fuzzy important reason leading to deserted phenomenon Jewellery Show organizer guide is also an important factor, the exhibition can not every year a way, the organizers a year given the theme of an industry annual jewelery exhibition also should have a theme. An exhibitor said.